Page Layout Deals with the setup and style of content on a page. An example of a page layout is the pages in magazines or brochures.
EPS Encapsulated Post Script This is a graphics file format used to transfer PostScript documents that contain an image, within another PostScript document.
Gradient A function in graphic software that permits the user to fill an object or image with a smooth transition of colours.
Bitmap A series of bits is a structure that represents a graphic image. The colour of each pixel is individually defined.
Artwork Final design sent to printers, ready to print (no changes can be made at this point)
DPI (Dots Per Inch) A term to describe the measure of sharpness within an image.
GIF (Graphics Interchange Format ) GIF images display up to 256 colours. The colour limitation makes the GIF format inappropriate for reproducing colour photographs and other images with consistent colour.
Graphic Design Visual communication using text or images to represent an idea or concept. It is also a term used for all activities relating to visual design, including web design, logo design, etc.
Pantone Matching System The Pantone matching system is used for defining and blending match colors. It accommodates designers with swatches of over 700 colours and gives printers the formulas for making those colours.
CMYK Cyan, magenta, yellow, black is the four colours used in print.
Grayscale Images consists of black, white, no colour and up to 256 shades of gray.
Grid Is a two-dimensional format made up of a set of horizontal and vertical axis used to structure content.
RGB Abbreviation for red, green, and blue. Refers to a system for representing the colors to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum.
4-color process The process of combining four basic colors (cyan, magenta, yellow, and black) to create a printed color picture or colors composed from the basic four colors.
Justify The alignment of text along a margin or both margins. This is achieved by adjusting the spacing between the words and characters as necessary so that each line of text finishes at the same point.
JPEG Abbreviation for Joint Photographic Experts Group. A raster graphic image file created by choosing from a range of compression qualities.
TIFF Abbreviation for Tagged Image File Format. A common raster file format, generally associated with greyscale or bitmap data.
Composition In graphic design, the arrangement of type, graphics and other elements on the page. Our graphic designers are masters of composition.
Border The decorative design or rule surrounding matter on a page.
bind To fasten sheets or signatures with wire, thread, glue, or by other means.